Download Book The Designing for Growth Field Book: A Step-By-Step Project Guide Writen By Rachel Brozenske

The Designing for Growth Field Book: A Step-By-Step Project Guide

By : Rachel Brozenske

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 pdf download The Designing for Growth Field Book: A Step-By-Step Project Guide

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Book Synopsis :

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A

Book Detail :

Author : Rachel Brozenske

Pages : 152 pages

Publisher : Columbia Business School Publishing

Language :

ISBN-10 : 0231187890

ISBN-13 : 9780231187893

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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